Marketing Strategies To BOOST Your SALON Business
It is very difficult to come with fresh marketing ideas especially when you are a salon owner busy running your business. It becomes difficult to take out time and focus on your business growth while you are busy managing your business.
The number 1 concern of a salon owner is staff retention, there are a lot of hires and fires and you may feel like every other day there are an array of new hairstylists of aestheticians. On top of that, they often take their clientele with them and you lose out on customer retention. And we all know it is pretty difficult to find new customers.
Below we have collated a few marketing strategies that will help you amplify your business’s reach and also expand your customer base.
1. Loyalty
A simple message like HAPPY BIRTHDAY followed by a discount is what will make your customer feel valued and loved. By doing this you remind them that it’s all about them.
Everyone loves being acknowledged and if you make them feel special on their birthday, you definitely earn the brownie’s points. This simple gesture will make people feel more connected to your business and will indulge in your services more often.
This loyalty program will not only help you retain your existing client but also attract new visitors. So you will see exponential growth in your business.
2. Hashtag Campaigns
Selfies have become really popular in recent times and everyone wants to be featured or talked about on social media. Why not incorporate this?
Your clients come and get that hair makeover or nail extension and they feel pretty cute and fabulous plus the salon lighting is also great making it a perfect time for a click. And you know your clients would love to be featured on your Instagram handle. So take a stunning picture and post it on social media with a hashtag fabulous.
You know your client looks great with that new haircut by your pro stylist why not mention him along with a stunning picture. You can also create a small selfie station to attract your customers where they can come and take beautiful selfies with the stylists.
These photos will act as a word of mouth and also show off your salon personnel’s skills.
3. Vlogging
Video is the new trend. It has more reach and it keeps users hooked. Posting short videos on instagram or YouTube will give your business good reach. Instagram has introduced a new feature of reels where you can post your services in a fun way. You can even ask your clients who have just had a new haircut to be part of your short video.
In order to increase your customer base you can also post best tips for hair care or content that will add value to your customer base. You can highlight your new offers or discounts with amazing short clips which will surely grab attention and give your business good reach locally.
Posting reviews in the form of short videos will also be very helpful for you to attract new visitors. And it is super easy just grab your phone and start posting fun entertaining videos and get in front of your target audience.
All the above-mentioned techniques have worked for a number of business owners. The most important tactic is to build a community and build a personal connection with your target audience. The above tools will help you engage with your audience in the right way. It will also encourage new customers to visit and try out your services.
And the most important thing to manage operations effectively so that you can focus on business growth is to install salon and spa software. The software will not ease out your operations but will also give your valuable insight into your business.