DIGITAL MARKETING TRENDS – 2021
Digital Marketing experienced a new high during the pandemic due to lockdown. Since the traditional methods of marketing and advertising were put on halt, Digital Marketing reigned and helped businesses advertise their products and services with ease and with reduced marketing costs.
In 2021 we will see new additions and new trends that you need to keep up with in order to keep your brand afloat :
1. Going Live
Yes, this is the next big trend. In order to build rapport with your customers, this is an option that you need to adopt. Giving them sight into your world is what will bring them closer to your brand help you build that personal connection.
2. Influencer content
The influencer industry has taken social media by storm. People are observed to have more trust in their influencers and are very much moved by their reviews. To be honest it’s the influencers that can build your brand and take it to new heights.
Amazon really got going during the pandemic, they really relied on influencer marketing for promotion for products. NYX Pro Makeup ran a similar promotion, where they invited influencers to live-stream make-up tutorials for their annual Pride celebrations.
So hop onto the influencer bang wagon and leverage the benefits.
3. Voice Search
After the advent of Alexa and Siri consumers are doing voice searches. Also, as people have been stuck at home with limited resources or opportunities for the conversation they have adapted to this technology really fast.
Instead, go going online and searching they prefer voice searches. So you just not have to fuss on google search results but also voice searched and create your marketing strategy that aligns with the above.
4. User Generated Content
User-generated content is expected to enhance the consumer experiences. Before making a purchase consumers do thorough research and if they find other customers with enjoyable experiences they tend to shift the synergy towards that brand.
User-Generated Content has long been an effective way to forge relationships between brands and their customers. They provide social proof and this is going to continue in 2021.
5. Purpose Driven Messages From Brands
Now more than ever it is important for brands to consider where they fit into their customer’s lives on social media. They will have to find creative ways of fitting into the conversation and relay as to why consumers should associate with them.
Brands need to identify their value and why a consumer should connect with them. We’ll see more brands running campaigns like Hilton’s #HotelsForHeroes, where they gave away free rooms to medical workers or Chanel’s contribution to the pandemic where they tasked their seamstresses with making face masks.
Keeping up with the trend is what will give your brand an edge over the others. Social media will keep on evolving and in order to stay in the race to need to embrace all these changes and build your marketing strategy around them.