Why Digital Marketing is the need of an hour!
If you are looking to target UAE Audiences in an effective manner then Digital Marketing is the best way to get your products/services out there. Social Media has taken the internet by storm, everyday millions of users log in and spend1/3rd of their time browsing on platforms like Facebook and Instagram and they login multiple times a day, that gives you multiple opportunities to get in front of your target audiences with specific promotional ad campaigns.
Furthermore, it enables you to target people on the basis of their gender, age, location etc which was never possible in traditional marketing(newspapers, TV etc). Traditional marketing enabled businesses to spread out generalised promotional messages but with the help of social media marketing you can target your specific audience with personalised promotional ads. Traditional marketing is dying and after lockdown online advertising has become the new marketing platform.
If someone needs to look for something like a good restaurant, real estate company, software company, shopping items etc their first response is to go to Google and search for it. So if your business is not on the internet it does not exist. Digital Marketing has reduced the cost of advertising to almost half, as you can create your target audience and generate sales easily.
As we all know marketing is about personalising giving that extra human touch so that people can resonate with it and associate with your brand at a deeper personal level. Well, Digital Marketing gives you an opportunity to create such personalised ads that cater to their interests. Social Media Marketing has become a boon to small businesses in UAE as they can sell their products/services with ease, you don’t have to have a large advertising budget you can start with a small amount and get your business out there in the open.
Furthermore, you can create different marketing campaigns instantly and change the details of the campaign whenever you like unlike in traditional marketing.It also enables you to target people with specific interests that align with your services for eg: if you are an women’s apparel company you can target women of a certain age group, has liked certain brands as yours, who is an engaged shopper. You are provided with so many tools and options that assist you to target your niche audience.
You can also track your campaigns performances and then create strategies to get more sales and increase the company’s ROI. You can build meaningful relationships with your audiences and build a brand image that is influential and highly trusted.
Below are a few benefits of Digital Marketing :
1. It is affordable and less costly as compared to traditional marketing.
2. It enables you to create campaigns instantly and alter them whenever you need
3. You can create campaigns in advance and schedule them
4. Enables you to interact with your audience and helps you learn how users perceive your brand
5. It is measurable as it tracks your campaigns data and provides detailed analytics and insights
6. It is highly targeted enabling you to reach your niche audience
7. Your ad is visible everywhere on desktops, mobile phones, tablets etc. You can also choose on which device you want your ad to be seen
8. Helps you in building brand authority